#design #2019
JUUL Italy
Late 2019 sees the arrival in the OIL Design Lab of a new project proposed by the company JUUL, the American leader in the field of e-cigarettes electronic cigarettes. The proposal was to create from scratch, an innovative custom furniture to display electronic devices. The proposed brief was quite generic and leaves a lot of freedom.
The design of the electronic cigarette itself, streamlined and minimalist, set the standard for the generation of display products. The use of basic colours such as black and white was a compulsory choice for the displays, whose cleanliness and perfection was only interrupted by the pleasant colours of the JUUL fragrances. The whole project lasted two years, and allowed us to design and realise fittings in 5 different shops, 3 in Milan, 1 in Verona and 1 in Rome.
