#retail #2024
Ploom Milan
The innovative store, located in Corso Como 8, was conceived with the aim of both increasing product and brand awareness and selling the device to adult consumers, thanks to the creative and executive synergies of JTI and TRO, as well as the concept design by GaS Studio.
The shop has a strongly modern, minimalist and technology-rich design to fully reflect the soul of Ploom products. The interior is divided into three rooms; architectural constraints have been exploited to create three distinct zones in which to meet the product, get to know it, and fall in love with it.
The first room of the store is dedicated to reception, with a warm and innovative design that reflects the soft and essential lines of the Ploom X devices.
The second room is an actual lounge where the adult consumer can get further information and try out the product.
The third room is an immersive room where one can enjoy an enveloping visual and sound experience thanks to customised projections, accessible from a spectacular rocking seat.
More about this project
"This first Ploom Flagship Store represents the ultimate immersive and emotional Brand experience, a key touchpoint within our omnichannel ecosystem. Thanks to the synergies between the Ploom team and TRO, the consumer experience benefits from highly innovative and engaging solutions."
https://unacom.it/tro-apre-il-primo-ploom-flagship-store-a-milano/